The course is designed in consultation with leading industry experts, bringing together the latest theories and practices in marketing. You’ll explore the role and function of contemporary and digital marketing in modern business, so when you graduate, you’ll be at the edge of the job market with the knowledge and skills employers seek. You may be able to design and produce an advertisement for printed media yourself.
This is the member of academic staff who will provide academic guidance, support you throughout your time at Kingston and show you how to make the best use of all the help and resources that we offer at Kingston University. Kingston Business School holds the prestigious international accreditation by the AACSB in recognition of the excellence of its business education. This accreditation has been earned by just 5% of the world’s business schools and recognises the high quality and standard of our business degree offering. Easy to use and with no hidden costs – from card readers to POS kits. As information technology continues to evolve, legislation must also change. It affects everything from data protection and online selling to internet policies for employees.
As with marketing, advertising also involves knowing your target audience. With advertising, it is essential to find the right “media mix” with tactics that may include online advertising, billboards, magazines, TV, radio, and direct mail rather than relying solely on one form of media. ” can be asked in person, over the phone, on your website and social channels.
- Search engines downgrade or de-list websites that use dishonest optimisation methods or cheating, so don’t resort to such methods.
- Consider and seek out local smaller directories and trades booklets also.
- A marketing plan is an outline of the specific actions that will be taken to achieve those goals and objectives.
- Aiming to be ‘the best’ or ‘the leading’ provider/supplier, etc., in your chosen sector/niche/territory is a good approach to defining a mission statement.
See the case-study example of ineffective branding and organisation name changing below. Most organisations now have complaints ‘escalation’ procedures, whereby very dissatisfied customers can be handled by more senior staff. Put customers at ease and give explanations and reassurance to the person complaining. Listen and understand what lies behind the complaint, so that you can fix the situation, not just the service/product fault.
None of this is right and good, and these organisations are on borrowed time. Once you’ve come up with the idea for a new product or service, you need to develop it, test it and take it to market. Understand your customers and choose the right marketing methods to reach them. When not attending timetabled sessions, you will be expected to continue learning independently through self-study. This typically will involve reading journal articles and books, working on individual and group projects, undertaking coursework assignments and preparing and giving presentations. Your independent learning is supported by a range of excellent facilities including online resources, the library and CANVAS, the online virtual learning platform.
Based at our state-of-the-art School of Business, you’ll get the opportunity to develop your graduate competencies and attributes by working with business, third sector and individuals on a consultancy basis, solving their challenges. Here’s an example of the types of modules you’ll study (it’s unlikely but the contents and structure of the course could change). Please read the entry requirements for your country– and you’re welcome to contact our admissions team if you have questions. We welcome hutchisonandmaul.com applications from mature students and do not necessarily require the same academic qualifications as school leaving applicants, although some entry requirements may still apply for Professionally Accredited Courses. We accept Access to Higher Education Diplomas and make offers on an individual basis. Outside of the classroom, get involved in the student-led Marketing Society and our Business School initiative called 360, giving you opportunities to deliver creative marketing solutions.
The Formula for High Fashion: How Sunglasses Deals Became Big Business for the F1 Industry
Organisational integrity and related failings are now much more transparent. Where marketing fails to involve, address and influence these fundamentals of organisational values, then marketing is to an extent (dependent on the service/market sector) disabled. And so,strong ethicsandgood philosophyare the fundamentals on which all good organisations and businesses are now built. Body language expert Robert Phipps explains how understanding non-verbal communication can help small firms to increase their sales. Elly Curshen explains how social media helped her make a success of her Bristol eatery, the Pear Café, and become a successful food writer. Learn how to use social networks to connect with customers and build relationships.
If your advertising seeks to generate customers and sales, but does not produce a gross profit in excess of its cost, then you must stop it or change it, otherwise you are obviously wasting money. The nature ofbenefitsin sales and marketing is that the customer sees or feels or understands the beneficial effect. A good advertising or design agency should automatically take care of these following issues, but if you are among the many businesses which do not use an agency, then you will be doing this for yourself. (This all assumes that you have profitable products/services to sell, and that you do not have a problem being paid for services/products already supplied).
Narce Media: Video is the Ultimate Content Currency
We can connect businesses with funding, help you get ‘lender-ready’ and advise you how on to manage cash flow, taxes and more. Print advertising is content published in magazines, newspapers, catalogues and other print sources. Mobile advertising is when advertisers promote their content through smartphones. In-app advertisements are one common way you might see mobile advertising. Display advertising uses banners, graphics, text, flash, video and audio content to deliver brand messages to the users of a website. FreeAgent makes it easy to manage your daily bookkeeping, get a complete view of your business finances and relax about tax.
What are the different types of advertising?
Consumer surveys tend to require several hundred respondents for very useful results. Editorial- factual stories or articles in press/media – as distinct from advertising. When press releases from businesses appear in text-based media they are regarded as editorial content, in the same form as other editorial items which journalists have researched/reported themselves.